ALLIE JOYFUL

Brand Identity Design, Logo Development, Website

Allie Joyful is a personal branding project for Allie Sterm, a life coach and emerging blogger focused on sharing her journey and insights through a lens of faith, encouragement, and personal growth. With a strong foundation in faith-based outreach, the brand needed to reflect warmth, clarity, and spiritual inspiration.

The centerpiece of the identity is a custom logo inspired by stained glass, Allie’s favorite visual element in her church. This motif was chosen not only for its aesthetic beauty, but also for its symbolic resonance: light, transformation, and the beauty in broken pieces coming together. The design incorporates soft, harmonious colors and geometric forms to evoke a sense of peace, hope, and quiet joy.