EARLY BIRD COFFEE

Brand Identity, Print Collateral, Merchandise, and Environmental Design

Early Bird is a vibrant coffee shop brand inspired by the energy of spring mornings and the charm of vintage aesthetics. Blending bold color palettes with retro typography and playful illustrations. The visual identity was crafted to evoke warmth, optimism, and a nostalgic familiarity.

The project scope included the development of a cohesive brand system across multiple touchpoints: from posters and in-store signage to packaging, merchandise, and a custom menu design. Each element was designed to feel fresh and welcoming while maintaining a timeless, tactile quality. Bright yellows, soft blues, and warm browns dominate the palette, supported by expressive graphic elements and analog textures.